Whether you’re building a website for your personal blog or for an entire company, the two most important aspects are the website programming and the website design. While the former is essential to the website’s functionality and usability, the website programming is not going to be what makes the first impression on visitors. When asked why they mistrusted or rejected a website, 94% of people cited web design as the reason. To engage visitors, make sure your website doesn’t have any of these pitfalls.
Your Website Is Not Reader-Friendly
It takes just a quarter of a second for users to form an opinion about a website. If someone clicks on your website and has difficulty reading it, they will not hesitate to close the window and find a better website. Looking at screens can already negatively affect a person’s eyesight, so squinting to read text that is too small or in a difficult text will only cause more of a headache. The body text of a website should be over 14px and it should be in a Sans Serif font. This size and font type are easy to read and are compatible across all device types, from desktops to mobile devices.
Your Website Does Not Use Design Elements Effectively
A responsive web design has the goal of leading the visitor’s eye towards making a favorable action, whether that is clicking on a blog post, making a purchase, or filling out a contact form for more information. Effective design elements strike a balance between minimalism and extravagance. If there are too many pictures, videos, or clickable links, a viewer’s eye won’t know where to go, and when a website is overwhelming, people tend to leave it. While minimalism can be effective for some websites, lacking any interesting or engaging elements will bore a visitor and they will find a more interesting website to browse.
Your Website Lacks Top-Quality Content
Obviously, the initial impression that a website makes is important in keeping a viewer on for longer than a second, but what will make a viewer click through your pages is quality content. Your web designer can create a beautiful layout, but the writing is what tells the viewer what your website is about. You can check your bounce and click-through rates, which will clearly show when visitors go to multiple pages and engage in your website or if they leave it immediately. Content that is informative, concise, and grammatically-correct will make your website trustworthy and encourage visitors to come back.
A strong digital marketing presence is essential for any business, and that starts with the website. When you nail the website programming by creating an efficient platform, you need the perfect web design to polish it off.