Setting up an e-commerce store is a great income stream to explore. However, there’s so much competition that it’s easy to fall by the way and not get noticed unless you put the effort in.
There are a few things you can do to make sure you stay relevant and attract new customers to your website, including getting the best ecommerce web design. Read on to see more things you can do starting right now.
Personalize Your Homepage
Because this is the first place visitors to your website will land more often than not, it is important to make sure it’s attractive and holds their attention. To do this, you will need to find a way to gather data on most of the people visiting your website. A start is personalizing the homepage for customers from your email list or a campaign you ran on your social accounts. This will be sure to keep most customers coming back.
Run Pay Per Click Ads
Pay per click (PPC) advertising can bring in new customers to your site. The best part is that you only pay for each click. The most popular tool for this type of advertising is Google Adwords. You can bid on keywords relevant to your products and then compare the results of the campaigns you run, so you know what works best. Make sure to target your audience using the latest trends in your industry and change with the times.
Create a Blog
This will help potential customers get answers to questions they may have about your products that they can’t find elsewhere. It will also help you rank on Google searches, so your brand has better visibility online. It is important to get a professional for your ecommerce web design because 94% of people say that poor web design is the reason they either reject or mistrust a website.
Get On Social Media
Many people are active on social media, and so there are many potential customers you can find there. Staying active will increase your relevance and improve your brand’s reach. You can also run campaigns on social media while you engage with your customers. Good quality images and user-generated content is bound to give you an extra push.
Even though algorithms change often, you can read some guides to know how to get on their good side. With a great ecommerce web design and the other mentioned methods, you can convert more clients than ever.