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What You Need to Know About Converting Search Traffic

sem agencyThere’s nothing more frustrating than getting a lot of search traffic and no conversions. However, that’s quite common. Here are some ways to ensure that you convert your search traffic.

Communicate Your Value Proposition

This should probably be the first step on your list; it’s a common SEM agency tactic. You must ensure that your value proposition is clearly communicated. This means you need to take the time to really understand your audience and your buyer persona. Once you have a firm grasp of who you are targeting, write copy specifically for them. For instance, you must focus on addressing their goals, motivations, and pain points.

Apart from that, you need to be clear when it comes to pointing out the benefits of your products or services. This will make your customers imagine how their life will improve if they get your products. As you do this, ensure that your copy clearly communicates how your products or services will solve your audience’s problem. This will go a long way in helping you convert.

Leverage Testimonials as Social Proof

Nowadays, people place a lot of trust in friends, family, and people like me.’ On the other hand, due to a lot of unscrupulous businesses, trust in brands and organizations has taken a downward spiral. This is why customer testimonials are one of the most effective tools when it comes to helping you convert. However, you don’t need just testimonials. You need testimonials that are narrative and persona. So, if you want to convert search traffic, you need to display a lot of testimonials on your website.

Make Use of Visuals and Videos to Create the Human Connection

One of the most absent elements in digital marketing is human presence. If you have worked with an SEM Agency, you have probably discussed it with them before. The human element is not only absent in marketing only, but in digital generally. That is why people nowadays seem more lonely and depressed. Even though brands and people are connected online, the human element is lacking. If you manage to pull this off, people will love you for it, and you will convert a lot of your search traffic.

More than 80% of marketers are focused on increasing overall conversion as part of their website optimization programs. If you are stuck in a situation where you are getting a lot of traffic but very few conversions, consider implementing the tips above to turn things around. If you aren’t sure how to go about it, consider working with an SEM agency that knows how to drive conversions.

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