Cross-channel marketing interactions are vital to an effective marketing campaign if your business is local. This may seem like common sense; however, local businesses often do not consider this when they create their local marketing strategies.
What is cross-channel marketing?
Cross channel marketing does not mean that you need a website and a TV ad and a billboard on the interstate and Facebook, Twitter, Instagram, Pinterest, and Snapchat accounts. It means that your local marketing strategy should always be multi-faceted in order to reach your local customers with the most effective advertising possible. Not only will this increase ROI for your business, but it can also help you keep track of marketing campaigns. The majority of respondents (73 percent) felt that cross-channel interactions have a significant impact on conversions.
Utilize local SEO strategies
One way to do this is through local SEO. The first step for local businesses is to create listings on local directories. You should also consider creating local landing pages or social media profiles, so local customers can easily find you online. If run effectively, local business marketing will help boost your ROI, but it does take time and effort to refine the process. However, local marketing is a long-term investment. Your local customers need to be able to find your business in the places they look first, and local business marketing ensures that this happens.
Your local presence online also helps search engines return local business pages when consumers enter relevant keywords. This search engine optimization is vital to local businesses because it helps local customers find your business. Local SEO is also an effective way for local businesses to get their website noticed by local customers. However, local customers are more likely to visit local websites than national websites.
In conclusion, local business marketing should consider local SEO, local listings, local landing pages, and local social media profiles to increase customer engagement.