Local search engine optimization and content marketing are two tactics that should be part of your organization’s overall SEO strategy, regardless of whether you’re managing a private school, doctor’s office, or small business. Local SEO is one way to incorporate both social media marketing and content marketing into one seamless campaign, and it’s something that can increase the overall conversions and sales for your organization.
Here are a few reasons why local SEO is so essential for businesses and organizations in all industries:
- Visibility: Many SEO experts would argue that the number one priority of any SEO campaign should be to increase visibility, both to Google (search engines in general) and potential consumers. Page one rankings would fall into this category. One of the main reasons this has gotten increasingly harder for businesses to achieve in recent years can simply be boiled down to increased knowledge of what local SEO is and the competition that develops. There is only so much space/keywords/page one slots to go around and as research has shown, content marketing can lead to an estimated 40% increase in revenue, giving more and more businesses a reason to pursue this area of marketing strategy.
- Lead Conversions: One of the results of good rankings and visibility is the actual conversions that come from it all. It’s one thing to show up at the top of Google that will give you exposure, but you still need to capitalize on the potential and get those views and clicks to convert into sales and revenue. Using tools like Google Analytics is a great way to track, evaluate, and analyze this data to see where any inefficiencies/problems may lie.
- Reputation: Local SEO and content marketing strategies can have a direct impact on the kind of reputation you have in the local community too. If you’re doing it right, you should be creating quality content marketing and generating traffic. These will help build your reputation among actual people. The more people you attract and impress with a good site/product/service, the better chance you’ll have of getting a referral from them, even if they don’t necessarily buy something from you. Overall, about 88% of consumers have read reviews to determine the quality of a local business, according to a recent study by Search Engine Journal.
These are just some of the basic ways local SEO and content marketing solutions can help grow and expand your business. Now, it’s time to refine and launch your local SEO strategies. Here are a few starting points that’ll help you develop your SEO gameplan.
Article Titles And Headlines
An important factor in SEO ranking is the title of an onsite article. When you’re attempting to rank on a certain keyword, putting that word or phrase in the title is an indication to Google that your content is relevant. If you’re working with a Miami SEO company to rank within the local marketplace, these Miami SEO experts will attempt to insert “Miami” and other relevant location keywords into your titles as well as the headlines on the webpage. Even having the keyword in lesser headlines within an onsite article will tell Google that your site is relevant. Titles are often given more weight because they generate a higher click-through rate, as users will be more immediately drawn to these titles.
Having a primary image attached to your onsite content and geotagged also generates a higher SEO ranking on Google. A geotag can give an image the relevancy of the location and the business you are attempting to rank. For example, “Miami SEO company” would hit the city you are targeting as well as the type of business you offer. When you geotag an image, you give Google reliable information that your specific business is located in that exact spot. As Google cross-references that information with your address, phone number, and business name across other places on the web, this consistency gives your business relevancy.
According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online. Good reviews about your business will indicate to Google that your domain is reputable, which will help your site gain domain authority. If your local Miami business has negative reviews on a major site like Yelp, even the best Miami SEO experts would have a hard time boosting your SEO. Google has been known to give links with poor, complaint-filled reviews lower priority.
When you’re trying to achieve a first-page SEO ranking, the best place to start is your local marketplace. Target your city and surrounding areas to gain immediate business, and then expand outwards with the help of a successful SEO company.