When parents are researching the best schools for their kids, they inevitably end up online. While word of mouth, the recommendation of friends and family, and location are all hugely important as well, ultimately parents end up making searches like “best preschools in Miami” or “what are the best private schools near me.”
When they do, don’t you want your school to show up at the top of the page? According to Business2Community, up to 60% of all searchers will end up clicking on the top three search results. That’s why search engine optimization matters so much to the top private schools.
What Every Private School Should Know About SEO…
Over the years our digital marketing agency has learned that the SEO needs of private schools are different than those of a small business or large corporation. For instance, while many businesses need to bring in steady leads all year long, a private school may need to make a special push during their busiest enrollment period.
Our search marketing experts have mastered the science of SEO for private schools in Miami, and we’ve learned how to tailor search marketing campaigns to the specific SEO needs of private schools. But what does that mean exactly?
First, it means identifying specific keywords that parents in you area are already searching. Identifying these high-volume keywords is an important first step in any SEO campaign, but it’s only the beginning. You also have to engage in content creation that positions your organization as an authority in your area. This is called content marketing, and it’s the key to improving your rankings on Google.
Recent updates to Google’s core search algorithm now favors sites with strong content. Plus, when people hear about your school or see an advertisement on the TV, they will most likely follow up not by calling, but by visiting your website. That means a successful SEO campaign for private schools has to optimize your entire brand online, making sure you always put your best foot forward in the new digital world.
SEO and Web Design, Two Sides of the Same Coin
It takes users just 0.05 seconds to form a first impression of your website. Not only that, but studies have shown that 48% of users said that a company’s website’s design was the top factor in judging the credibility of an unknown business. When considering the SEO needs of private schools, it’s important to ask what impression your website makes on people visiting for the first time?
Remember: parents expect their kids to receive digital skills along with a traditional education. Without a strong web presence, parents might be reluctant to enroll their children in your school.
Whether you ultimately turn to a Miami SEO company like ours or try and handle SEO yourself, private schools can no longer afford to ignore the power of search engines like Google.