Here are 3 reasons why blogging is important for your business

Are you wondering if blogs matter? Well, just the fact that there are 70 million new posts each month means blogging is still an essential part of a digital marketing strategy. Recent surveys have discovered that 90% of businesses used blogs to help market their brands. This tactic can help build brand awareness as well as bring in more leads. Keep reading to learn more about the importance of blogging.

1. It boosts visibility and builds authority

Blogs help build a business’s visibility by providing reliable information and expertise about a topic or industry. They help answer questions consumers are asking, which is actually helpful for SEO. This in turn makes your website become a trustworthy source consumers can use and will help build loyalty and trust as well as slowly nurture your audience. But in order to get there, your site’s content needs accurate, informative, and helpful information. Content that follows the E-A-T concept (expertise, authoritativeness, and trustworthiness) is essential for Google’s algorithm to analyze and recognize content.

2. It helps generate new leads

Blogging is an excellent way to get new leads by having them subscribe to your email listing, that is only if they like your content! Therefore it’s important to create well-researched, helpful, and unique content. A good idea is to add some images as another great way to enhance your content. Remember that if your audience enjoys your content, they will likely want more. Blogs are a great tactic to help build a connection before asking a potential customer for their information. You can have a subscription pop-up at the end of the page so they can quickly enter their information in a less intrusive way.

3. It allows you to comprehend your customer’s needs

Trying to put yourself in the consumer’s shoes and answer their questions is what blogs are made for. This can benefit both you and the customer as it’ll give you a reason to find topics that will resonate with them and keep them engaged on the page. This means you’ll take the time to research and understand your target market, in order to give them the content they are looking for. A more thorough understanding of your audience will give you more advantage in the market.

Blogs are an important method to engage and grow your audience and your business. Therefore it is crucial to create effective content that entices people back to your brand’s website. The more you invest in blogging, the more potential you have to grow for SERPs and through shares across social media. Contact us to learn more!