Consumers have outsmarted the traditional modes of advertising. They watch their favorite shows on streaming services and opt for premium plans without ads, they skim webpages managing to completely ignore banners or buttons.
It’s no longer all about simple advertising or web design. Search engine optimization and content marketing are the methods smart marketing professionals are using to get the right attention effectively.
How Content Marketing and SEO Work Together to Promote Your Website
2022 HubSpot research says that 70% of companies use content marketing. Content marketing is a crucial online marketing strategy that involves using web content like articles, blog posts, and social media to build repute and respect for your website, and also garner more traffic. These techniques allow you to communicate with your clientele in a way they can trust and appreciate, which can translate into increased sales.
These developments have many people claiming that content marketing is the new SEO, or that content marketing will soon replace search engine optimization services, but that’s a reductive point of view. The truth is that SEO and content marketing work hand-in-hand to drive traffic to your website.
How Content Marketing and SEO First Performed
When content marketing with SEO first became popular, most top results entailed poor-quality articles packed with irrelevant keywords. This contributed to such a poor online experience that Google created algorithm updates like Panda and Penguin to combat companies using these techniques.
This forced marketers from all camps, including search engine optimizers, PR teams, and content creators, to put their heads together and adopt new ways to promote companies on search engines. While some companies settled for churning out poor-quality blog posts to target certain keywords, others rose to the challenge.
How Social Media Can Play a Role
With over 4.5 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. Social media will inevitably affect every element of your online marketing strategy, particularly search engine optimization. The two are inextricably linked. As providers of Social Media Marketing, we constantly look at how our clients can utilize social media to make the most of their SEO efforts.
At the most basic level, social media provides another marketing platform from which to promote your content. But there’s much more than that. For example, businesses need to keep an eye on their customers on social media to understand their likes and interests and tailor content accordingly. They must make sure they’re fully leveraging Google Maps, Google My Business, and ensure that social media is a two-way street where they actively and publicly solicit customer feedback and opinions.
How to Make High-Quality Content Marketing
Basically, the key to making quality content marketing work with SEO marketing is to create content so useful and relevant to the searchable keywords that people will read it and share it, building your legitimacy on the web. Content created simply for the sake of stringing a few keywords together is not useful. Content that ties keywords together and is compelling, current, and interesting enough to share is profitable.
However, many businesses still have trouble pinning down an exact way to measure the effectiveness of content marketing and search engine optimization firms, even though more and more money is being funneled into them each year. Going forward, businesses must keep working to tie their content marketing to the goals of their business in order to make it truly work.
How Does Content Marketing Make a Positive Impact On Your Business?
Content marketing creates content that will actually be interesting and valuable to the customer, thereby targeting a clearly defined audience and driving profitable customer action. SEO services are designed to ensure a website appears high on the list of search engine results, thereby maximizing the number of visitors to the site.
According to a State of Content Marketing 2023 Global Report by SEMRush, 99% of online and offline businesses with 11-50 employees generate positive results with content marketing. For organizations big and small, effective content marketing strategies matter.
How SEO Companies Can Help
SEO companies focus primarily on three important tasks: creating content, building high-quality links, and analyzing results and adjusting accordingly. With interesting content at the top of the search results leading potential customers to your website, your hits will increase considerably, and they will be good visitors.
Any old SEO agency can raise the number of clicks on your website with meaningless traffic, but the best SEO company will win you visitors that will turn into potential customers.
Don’t make the mistake of looking for cheap search engine optimization and going with the first company you find, trusting their big promises. The best local digital marketing company will analyze your business’s marketing strengths and weaknesses and use their skills to get you hits that will lead to actual sales.