Customers Can’t Find You on Google? You Need Professional Business Web Design
Did you know that bad web design can negatively affect your business? It’s true! Bad business web design tends to drive customers away if your website doesn’t have the right information or is too cluttered with graphics or advertising. An unattractive website may give the wrong impression to your clients or prospective customers, no matter what you may truly have to offer.
And did you know that your page’s design even affects your ranking in Google? Search engines such as Google pay attention to your site’s content, layout, and embedded media, such as videos, when deciding where you fall on a Google search. Having bad content or not enough information can land you beyond page one of a Google search — and most internet users don’t have the time or patience to sift through that many results.
Fortunately, if your website is suffering from bad design, and you’re not in the top spot on Google for your local industry, there are business web designers who can help you. By working with an experienced web designer, your company’s website will be the first one your customers will see and click on in a Google search, and they will be impressed with the professional content and layout of your website. This two-pronged approach to improving your search engine rankings involves both design and content creation, and it will take your business website to the next level:
What’s the best business web design, and what can web design firms do to help your company attract business? The most important thing to look for when searching for web design services is to find a client with an established track record of success and clean, aesthetically pleasing web design. Any top web design company should be able to show how their clients’ businesses improved with a professional new or redesigned website. When you search for a web designer, be sure to look for design firms that have clean, well-laid-out sites with simple navigation and optimization across all devices, from PCs and laptops to tablets and smartphones.
How can these web design firms push you to the top of a Google search, then? Many business web design firms also offer search engine optimization services (or SEO) to improve a website’s search rankings. SEO typically relies on keyword analysis to find out which search terms should be used on your website. From there, SEO web designers will include information on your site that Google will pick up, including metadata in the site’s code, webpage copy, articles, blog posts, and other information that will serve your existing clients and entice new customers to visit your website.
Don’t let poor web design or a dull webpage lose you valuable business! Work with a web designer who can improve your search rankings and bring new life to your page, and you’ll keep your customers coming back to your website again and again.
