If you run a business, you know the importance of having a strong presence on the web. Additionally, if you want customers and clients to choose your business over the competition, having a well-designed and easy-to-navigate website is key. Even part of your ranking in Google is determined by how well your website is designed.
There are plenty of do-it-yourself web design templates, and some of them are even free. However, the old adage is true: you get what you pay for. Having quality custom web design will usually mean hiring a web design agency. Unfortunately, working with a web design consulting service can be confusing if you’re unsure of what to ask for. To help, here are some tips on what you can expect when you contract a company for custom web design.
· Simplicity works best! One of the top reasons a business can lose customers is because their website is too busy or complicated. Having too many graphics, columns of text, or links to sift through can confuse customers, and if they are overwhelmed by bad web design, they will probably turn to the competition instead. When you hire a web designer, make sure that firm understands the importance of minimalism in a web design. Simple doesn’t have to mean boring, though, as a minimalist design can give you clean graphics and an eye-catching layout.
· Make it easy to navigate! Just as having too many links can be daunting for a prospective client, not being able to figure out where those links lead to can also negatively impact your business. Make sure that information is laid out in clean, simple drop-down menus categorized by product, service, or other category. It’s also wise to have your links displayed on each page, so your customers don’t have to go back to the homepage in order to see another part of the website. Being able to find information quickly on the site will ensure that your customers do not get frustrated and go elsewhere on the web.
· Eye-catching typography and graphics matter! Having a plain HTML site in the 21st century is a killer when it comes to gaining business on the web. While having a great logo is important, so is utilizing a few easy-to-read and attractive fonts on your webpage. Mixing and matching fonts is trendy when it comes to web design, but don’t clutter up your website with too many typefaces. Using other, fancier fonts for emphasis (such as in headings) is a great way to add style to your site.
All of these aspects are necessary for excellent and up-to-date custom web design services, so be sure to ask your design agency to use these tips. Be wary of any web designers with portfolios that don’t follow these trends, especially if their work looks outdated. Also, don’t forget to inquire about having a mobile-friendly website. Many internet users access websites on tablets and smartphones, so it’s highly recommended to have a website that works and looks excellent across all devices. Using these tips is a surefire way to impress customers and attract new business. Custom Web Design Trends.