Digital marketing has been around since the 1990s and has significantly changed since that time. In fact, the digital realm seemingly transitions every single year due to a variety of factors. Think about how social media looked like just one year ago. Much of it is the same, sure, but so much is different.
Because this is such a volatile sector, digital marketers and organizations need to do everything they can to stay ahead of the curve and keep people coming back to their websites. Unfortunately, that’s easier said than done. Done correctly, digital marketing can take your business to the next level. Done wrong, and you could be in some serious trouble. Here are some of the most common digital marketing mistakes that businesses make:
Promoting your products too much
Your customers and social media followers are fully aware that you’ll be promoting your products. That’s understood. But only posting promotional information about certain projects can get tiring. You should be spending most of your online time engaging with your customers and building a relationship. Once you have earned your trust, you can start promoting certain products, but don’t overdo it!
Posting too much content
Research shows that content marketing can lead to an estimated 40% increase in revenue. However, too much content or posting lackluster content will actually harm your revenue streams.
Forced content feels unauthentic and people can sense that right away. You should be putting plenty of content out, however, but it needs to be quality, original, and relevant. Quality content can’t be mass-produced by the same person or team every second of every day — that’ll lead to fake, hollow, and awkward content. Instead, simply hold off from posting until you have something worthy of putting into the world.
It’s imperative to remain consistent across all your digital platforms. If your social media presence looks one way and your website looks entirely different, and your newsletter looks different from that, everyone across your network is going to be confused. Take some time and really think about your company’s image and your brand strategy. Consistency is key!
As long as you remain diligent, stay up-to-date with business marketing trends, and continue to move forward, you and your organization should be able to thrive in this competitive digital world.