All Search Engine Optimization is Local: So How Can You Make it a Reality?

The old saying is “all politics are local.” And as someone who has spent time in the government, I can attest to that. Back when I worked for a Congressman, it seemed like 85 percent of the calls were related to some local issue: a community college short on funds, a new highway project, or some complicated land development issue.

The world of search engine optimization (SEO) is no different. The goal of any small business isn’t to be the number one Web result on a global scale as much as it is on a local scale. After all, if you are a Miami-based job placement firm, you want visitors from the surrounding areas finding you.

At the most basic level, this can be accomplished through intelligent keyword selection. As providers of SEO in Miami, we can help you develop a keyword strategy that draws local visitors. However, there’s much work that can be done offline.

Much like politics, your small business is a local enterprise: make sure to participate in local activities, business fairs, and trade shows. And don’t be afraid to partner with local businesses, have guest bloggers, and occasionally blog on their sites as well.