If you’re running a private school and wondering how to increase enrollment, there are some concrete steps that you can take. When it comes to strategies for increasing student enrollment, there are many different approaches that can be taken. Below are three ways to increase enrollment in private schools.
1. Work on Your Branding
Although you are running an educational institution, you are also running a business, and every business needs good branding to flourish. Based on the goals, values, and assets of your school, work on developing clear messaging and branding to use across all platforms for your private school. This can include anything from your school website to your school’s social media pages.
And when it comes to social media, the more on-brand interaction that you have with your followers the better. A report from SalesForce Marketing Cloud revealed that 83% of people have a positive reaction to brands that respond to their followers on social media. This means that if a prospective student or parent reaches out on social media, a response from your private school could give you the upper hand against competitors.
2. Involve the School Community
The best representatives of your school are the students who are already attending and the parents that are supporting them. Try to have students and parents attend any recruiting events so that potential students and parents can ask questions from someone who has already made the decision to attend your school.
3. Personalize Your Approach
When you being the process of interacting with potential future students, make sure that you are communicating with them in a way that feels personal. Sending out a text or email that asks if potential students and parents have any questions and taking the time to respond to them will help make that student or parent feel heard and cared for. Each student at your school has a unique background and life, and it is important to take that into account when you are trying to figure out how to increase enrollment in your private school.
Figuring out ways to increase enrollment in private schools is less complicated than it may seem. Make sure to utilize your community and personalize your approach and branding, and increased enrollment will follow.