When Google updates its algorithm anywhere from 500 to 600 times every year, it’s important to understand how to work with your SEO agency to keep your SEO strategy up with the times. This is especially relevant if your services are required throughout the year. How can you boost your seasonal SEO traffic to make sure your potential customers can see the services you offer? Here are a few tips to get you started.
Capitalize on Seasonal Keywords
Your year-round SEO campaign is excellent for delivering overall traffic, but different seasons may require different services. That means you need to change up your keyword strategy. Ranking on seasonally appropriate terms is a must if you want to boost your seasonal SEO traffic. Take time to understand what your target customers will be looking for during each season. For example, you don’t want to rank on keywords like “snow removal” in the middle of July.
Get Your Timing Right
Say you want to start a “back to school” keyword strategy. When is the best time to start? Certainly not September when everyone is already back in school. Timing your seasonal SE strategy correctly can make or break its success. This is when tight coordination between you and your SEO agency becomes essential.
Timing your SEO campaign correctly involves understanding how long it generally takes for any SEO strategy to start working effectively. You don’t see big brands marketing for Christmas start in December. Rather, they start months beforehand to build the foundation for a successful marketing strategy. The same is true for SEO. You need to lay the groundwork with your SEO agency months in advance so that, come the appropriate season, you’ll be bringing in the seasonal traffic you need to succeed.
Optimize Your Landing Pages
While you don’t need to completely revamp your homepage or product pages for each season, it helps to update your graphics, ads, and promotional material. When customers land on your site after clicking on a seasonally relevant ad or search, they’ll want to see content on your site that matches what they searched for. Working with your SEO agency to design a simple seasonal graphic or promotional message to add to your landing pages can make all the difference. You should also incorporate some of those seasonal keywords into your metadata. And remember: comprehensive information can differentiate you from other businesses and drive traffic.
Seasonal marketing is critical. Close coordination with your SEO agency to match your messaging, timing, and approach to each season will ensure you keep thriving.