Web design is an art form in the modern world of marketing, and it’s imperative to grab viewers’ attention fast. People are numb to the flashy colors of the neon age of marketing when all you had to do was add a pop of color and you were good to go. Digital display ads, creative websites, and social media have all made marketing that much more difficult.
Granted, digital marketing has become easier with technology, but it is becoming harder to grab the attention of your viewers. Hiring web design services is your best bet, but here are a few ways to make your website really pop with successful web design.
Create content that’s easy to read
This isn’t just referring to the coherence of your web copy, although that is crucial; it’s about how well your viewers can read what you’ve written as they scroll down the page. You want people to easily read what’s on your website and not have to strain themselves. The contrast between your background and your text is a big player in doing that. You don’t want to have similar colors or a patterned background that makes it hard to read what’s in front of it.
Another key element is the font. If you pick a particularly illegible font then you’re only making it harder for your viewers to read it. You also don’t want to mix too many fonts on your page, which will make it difficult for people to read smoothly. Lastly, ensure that the font size is large enough that people aren’t having to put their noses to the screen to read your copy.
If your viewers have to read a user manual to understand how to get from one page to another, your navigation is far too complex. Having simple navigation is key to having a great web design. Utilize navigation bars that clearly mark each page so that your viewers aren’t having to click 12 different links to find the information they’re looking for.
Don’t stay stagnant
As stated before, people are numb to digital advertising. They get bored when they see the same old stuff over and over again. It’s important for you to keep your web design fresh and new as often as possible to keep viewers intrigued.
Quality web design services are essential, particularly because it only takes 50 milliseconds for someone to form an opinion about your website. If your website is lacking, find a local web design agency that can help you get your website noticed.
If you’re looking for high-quality web design services in the Miami area, give us a call today.