Email Marketing: 100 Million Emails

A study of over 100 million emails found that “Transactional Emails” (those sent to one person as a result of an action triggered by that person) have a click rate that is 42% higher than their email marketing newsletter counterparts. Click here to read 5 Things We Learned Analyzing 100 Million+ Emails.

The study proved to be very efficient in providing data regarding the practicality of email targeting from businesses to clients. The study analyzed context, timing, frequency, length and images. When it came down to context the information gathered proved that transactional emails were more successful in average click and open rate. The transactional emails proved to have higher and more direct context that allowed the user to provide the business with what it needed without imposing or overdoing it. Timing was another interesting discovery in the sense that there is no real “RIGHT” time to send an email. Timing was perceived to be crucial prior to this study, but the numbers showed that the average click/open rate was relatively similar accross the 7 days.

When it came down to frequency, the study proved the old cliche statement that quality really is better than quantity. When a company sent out one email per week the average click/open rate was 37% higher than the companies who sent out 3 emails a week. Length proved that the most efficient amount of words per email correlation with average open/clicks fell around the 100-150 words per email. Images of course proved what has been proven to already work; quality images and efficient image targeting resulted in a much higher interaction rate as well as a higher open/click rate.

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States (source: eMarketer). We can help you setup your email marketing campaign—call us today and let’s get started!