Why Your Business Needs a Responsive Website

Mobile internet usage is changing the way the world goes online. We were once tied to our desks, or at least our keyboards, in order to access the Internet, but now we can now access it from almost anywhere. In fact, about 50% of mobile phone users access the Internet from their phone, rather than their computer.

Because of this age of mobile Internet, it is even more important for businesses to have an active web presence in order to succeed. However, simple, cheap web design is no longer enough to keep with the changing trends. Since Internet users are now accessing the web from their phones or tablets, the best web designs are responsive.

A responsive website changes its appearance and layout based on the screen size of the screen is displayed on. For smaller (often mobile) screens, responsive sites can be designed to make the text on the page larger and easier to read. They can also be configured to make buttons on the phone’s screen easier to touch.

4 Key Benefits of Responsive Web Design

1. Better performance – A responsive website is designed to fit each device, which means mobile users won’t have to zoom and scroll across your webpage to read it. If they are able to navigate your site easily, they will likely accomplish their purpose for visiting, and will be more likely to return to the site again.

1. Improved SEO – A responsive website’s search engine optimization will be greater, because search engines will be able to discover its content more efficiently, without having to use a different crawler to search the desktop and mobile pages.

1. Saves time – To make any changes to a responsive website, you only have to make the change in one place, rather than making a separate change to the desktop site, and the mobile site, and so on.

1. Saves money – Mobile websites have a different URL than their desktop sites, which means two websites to design, which means twice the cost! Responsive sites keep your web design costs way down.

Don’t let your business fall behind because you don’t have a user-friendly mobile website. About 61% of mobile web users say they will not revisit a mobile site again if it is slow or hard to navigate, and some users will wait for as little as four seconds for a page to load — and then bounce.

The best web designers know how to create a good responsive website, and any top web design company will know that a business web design should be accessible across all platforms. The best web design is one that is user-friendly, and will make users want to return to your site, regardless of what device they’re using to access it.