What Should I Have on My Website?

Marketing your business online can be tough. The internet is an ever-evolving force of nature and it’s easy to get overwhelmed by just how much it has to offer. You want your website to stand out however it can, so that it doesn’t get buried under hundreds of other search results. It then becomes of question of how you do that.

Every company’s website is going to look different, and it should. It’s important to have a unique look to your business so that it stands out from all the rest. And with the market being so competitive, U.S. marketers having estimated to spend around $103 billion on email, social media, display and search marketing by 2019, it can be easy to become lost on what makes a website shine. However, there are a few must-haves that any good website should contain.

1. 1. Home Page: This is your digital first impression. Your home page should provide good visuals and a summary about what your business is and what it does, while also grabbing the visitor’s attention.

1. 1. About Page: This page allows you to go in depth about your business and present the tone of your company. This part of website development gives your company a chance to show how it is different from the competition.

1. 1. Services Page: This page is all about what services your business can offer. It should be short and to the point, allowing your customer to find exactly what they’re looking for.

1. 1. Products Page: If your business offers products, then this is the chance you have to market them on the internet. Most internet marketing strategies say it’s a good idea to keep it simple and straight-forward.

1. 1. FAQ: This page allows viewers to feel a personal connection, in that you took the time to answer any common questions they may have. Posting answers in a polite and friendly tone can really win people over.

1. 1. Testimonials: Now this type of content creation relies more on satisfied customers leaving you positive reviews. This can be a difficult page to manage.

1. 1. Contact Page: For internet marketing, it’s vital you have a clear, concise contact page, because all the class and style on your site won’t matter if they cannot get in contact with your business.

1. 1. Privacy Policy: This offers assurance that your client’s information is safe with you. This type of internet marketing comes with a promise. Whatever rules you put on this page must be strictly followed by everyone in the business.

1. 1. Media Page: Showing off your company in the news and various other media can drastically help increase your business’ credibility. Links to online news and stories can go here.

1. Portfolio: This page is good for showing of your company’s highlights. It can paint a good picture for your business and give visitors something stunning to look at.

Creating a business website can be difficult. There is a lot of guesswork and effort that has to go into it, and it can get overly complicated. With or without a web design team, you can still find yourself feeling unsure and anxious about your company’s site. We hope these ten pages better helped you understand what a website needs in order to really shine. Good luck with your website!

For more information on internet marketing, please visit ibisstudio.com