Viral Marketing: How to Turn a First-Rate Video into a First-Rank Video

Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video. Making a creative and compelling video is a powerful way to market your business. After completing your finished product, how do you go about ensuring that YouTube browsers find your video?

For starters, you’ll need an enticing title that calls potential viewers to action. Take the time to do some keyword research. YouTube allows you to include ‘descriptive tags’–You’ll want to take advantage of the opportunity and include at least 10 keywords here. We’ll also let you in on a well-kept secret about YouTube…Google transcribes YouTube videos and they use these transcriptions to rank your videos. Well that sounds convenient…except for the fact that they don’t always get it right. If you want your video to rank well, transcribe it word for word.

YouTube also factors in social signals. Are people commenting on your video? Even better, are they submitting video responses? Are people tweeting, liking, mentioning your video on Google+? These social signals carry significant weight as well.

Did you know that you get even more points from YouTube by submitting good stuff often? Keep your YouTube channel relevant and consistent.

If this seems like an awful lot to execute, it is. Let us help you take your video from first-rate to first-rank.