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Three Ways Companies Can Get More Traffic to Their Blogs

Blogging isn’t everyone’s idea of fun, especially when you have a lot to do for your company, and little time in which to do it. Even if you don’t mind blogging, maybe it isn’t even accomplishing what you had hoped it would, which is to increase site traffic to your website.

Great blogging is an important arm of search engine optimization services, or SEO. It’s worth noting, as Social Media Today points out, that 77% of internet users read blogs, and companies that blog report having 97% more inbound links (which help with Google rankings). So how can you get your blogging on par with this statistic? Here are three tips search engine optimization companies might give to people to get More Traffic to Their Blogs.

1. Write for Readers, Not for Sales
As Entrepreneur points out in a related article about search engine optimization firms, “Are you writing your blog for your company or for your readers?” Instead of trying to be a salesperson on your blog, try to be a mentor for the reader. Don’t give them a list of “top reasons Joe’s plumbing is the best.” Instead, give them a list of “five ways to try and get a ring out of the sink before you call the plumber.” This helps to build your online legitimacy, and helps to actually generate web traffic and leads — which is the ultimate point of blogging, rather than strict sales.

2. Incorporate Images and Infographics
When it comes to processing images versus words, our brains are much more quickly drawn to images. Having a well-matched image for your blog can be the difference between someone navigating away, and staying to find out more. Notice we said well-matched: engaging pictures will relate to your blog and help to outline your post, not confuse the reader as to why a plumbing site uses photos of ducklings. Infographics can be a great boon to company bloggers because they’re often free to use, so long as you credit the source, and can be a great draw for viewers: search engine optimization companies say that publishers who use infographics grow their traffic an average of 12% more than those who don’t.

3. Follow Popular Blogging Conventions
Here’s one easy fact to remember: the only place people want to see endless blocks of text is in a book. One big mistake many bloggers make is not bothering to format their text for easy reading. This is a problem, considering that adequate white space has been shown to increase reading comprehension by 20%. Web design firms recommend breaking your blog up into short paragraphs, employing bullet points, and using sub-headings to draw readers’ eyes down the page. Brevity is valued: if your blog ends up 900 words long, you either have a lot of fluff, or enough material for two blog posts rolled into one.

What do you think search engine optimization companies would advise for better SEO blogging? Let us know in the comments.