Threads: Should your business start using it?

In the summer of 2023, Threads blasted onto the social media scene, positioning itself as a formidable rival to the newly rebranded X (formerly Twitter). The creation of this and other platforms like TikTok only reinforces the fact that social media plays a crucial role for brands wanting to engage with their audience, build their online presence, and drive traffic to their websites. The digital world only continues to evolve, which makes it imperative for businesses to stay up to date on the latest trends in social media marketing. However, the question for many is, should my brand be on every platform? In this article, we’ll give some insight to know if Threads is worth your time and investment. Let’s get into it.

What Is Threads?

Threads is a text-based conversation app created by Instagram. It’s a platform where users are encouraged to be genuine and write whatever comes to mind on this platform (similar to Twitter). When Threads was launched, it only took five days for it to reach 100 million users! However, this initial success was ephemeral as it rapidly lost 80% of its users in just one month. Despite this occurrence, Threads remains a noteworthy player in the social media landscape, prompting businesses and marketers to consider its potential impact and utility in their digital strategies.

Pros of Using Threads in Your Social Media Strategy

If you are curious about whether or not it’s a good idea to venture into this platform, here are some benefits to consider opening a Threads profile for your business.

1. Smooth Instagram Integration

As one of the latest trends in social media marketing, Threads offers seamless integration with Instagram, allowing you to effortlessly share content between the two platforms. This means you can automatically transfer your existing follower base without starting from scratch, making it easier to build a substantial following. Additionally, your verification badge, profile photo, and bio will carry over, ensuring consistent branding across both platforms.

2. Awareness and Engagement

Although Threads is still in its early stages, your brand can take advantage of the first-mover benefits. If you work on establishing a presence now, this can help you build strong brand recognition before algorithms change and engagement opportunities become monetized.

3. Authentic, Real-Time Conversations

Authenticity is a big social media trend that has helped make sites like TikTok popular. Consumers are drawn to real content and want to get to know the people who create brands. Because Threads is made for in-the-moment engagement, it’s the perfect platform for building relationships with your audience and showcasing the real side of your company.

4. Chance to Reach a Younger Audience

Each business has a specific target audience, some cater to Millenials, others to Baby Boomers. If your goal is to attract a Gen-Z audience, Threads can be a valuable tool. According to a survey run by Statista, 40.1% of Gen-Zers downloaded the app because they found it appealing. With Gen-Z showing interest in Threads, establishing your presence early can help you build lasting relationships with this demographic. This can help convert valuable leads into future customers, thus boosting your brand’s growth and securing a loyal customer base for the years to come. By interacting with Gen-Z on Threads now, you can put your company in front of their minds as they grow into important market consumers.

Threads is becoming a significant player in the social media landscape, offering businesses and individuals a new space to participate in real-time conversations and create engagement. The bottom line is that if you’re looking to be among the first brands to build a strong community on a new platform, then Threads is the place to be. However, it’s essential to recognize that other platforms might better suit your specific social media marketing needs and goals. Staying informed about the latest trends in social media marketing is crucial, but this doesn’t mean you need to adopt every new platform that emerges! The reasons different platforms exists is to cater to various audiences and marketing strategies, allowing you to choose the ones that best align with your brand’s objectives and demographic.