The importance of mobile friendliness for enticing today’s generation

One of the best marketing tips for any business is to ensure that your website is mobile-friendly. A site that is not formatted for mobile browsers is severely penalized when it comes to SEO. Here are a few more reasons why mobile friendliness is so important for enticing today’s generation and building your brand and business.

More people use phones to search the Internet than ever before

When the Internet first came out, a computer was the only way to access the Internet. Since that point, new devices have come out that allow users to access the internet, including tablets, laptops, and smartphones. Over the last 5 years, there has been a shift, with fewer people purchasing computers and more people purchasing smartphones. It is estimated that 50% of mobile phone owners use their phones as their primary way to access the Internet. If your website is not mobile-friendly, you are cutting out half

Mobile friendliness can boost your marketing metrics

Another reason why it is important to ensure that your website is optimized for mobile use is that mobile-friendliness simultaneously boosts other marketing metrics in your campaigns. People are more likely to stay on your webpage longer if the page is mobile-friendly, you can boost your search engine rankings, and your content will be more convenient to share. No matter your business campaign, whether it’s restaurant marketing or private school marketing, smartphones are one of the most dominant platforms today.

You can miss out on clients or sales if your site is not mobile-friendly

The final reason why you need to ensure your website is mobile-friendly is that you can potentially lose out on a lot of sales or clients if your website is not accessible. If people are essentially shut out from learning what makes your business helpful or unique, they may decide to conduct business with your competitors instead.

Whether you are looking to complete private school marketing, restaurant marketing, or marketing for an online store, ensuring your website is mobile-friendly is important to the overall success of your business. If you are interested in learning more about marketing techniques for your business, reach out to us at IBIS today! We can help optimize your site for successful customer acquisition.