In past articles, we’ve talked about advertising on Facebook. Twitter, the other social media giant, recently announced their version of PPC called “Promoted Tweets.” The format is currently in beta testing with a select group of advertisers.
To start your Social Media News, you write a tweet for your Twitter followers, and then you “promote” that tweet. When people search on one of the keywords that you’ve attached to your Promoted Tweet, it appears as content in the search results on Twitter. Advertisers pay for what Twitter is calling “cost-per-engagement;” you pay only when a user retweets, replies to, clicks on or favorites your Promoted Tweet. Twitter is experimenting with syndication of the Promoted Tweets to their partners, including HootSuite and TweetDeck. Traditional PPC this is not — but Twitter’s Promoted Tweets program is yet another example of a social media platform making a play for your advertising dollars.