Search Engine Marketing Campaigns: How to Improve Your Website

Before creating and drawing up plans for a website for your company, search engine optimization (or SEO) techniques should be examined. Search engine marketing involves growing your website’s hits by increasing your keyword ranking on Google or other search engines. Key words and phrases can help improve your company’s visibility, and learning how to do this is what SEO professionals dedicate their time to understanding. If your company is launching a new website, make sure you seek out an SEO marketing company to help create search engine marketing for your business. Why?

1. SEO Creates Compelling Content
Many companies focus on creating keyword specific content, but it is compelling content that draws people who might otherwise ignore your website, into your company’s world. Good search engine marketing companies will seek to create engaging content that captures the attention of readers, while including the targeted keywords needed to better promote the company’s content. Content specialists also know how to structure articles to grab the attention of readers, such as bulleted lists (which compel 70% of readers to continue on) and even non-bulleted lists (grabbing the attention of a little over 50% of readers). In fact, research suggests that content marketing can actually lead to a 40% increase in sales.

2. SEO Leads to Local Business
Even if you are strictly an online retailer, never underestimate the power of local advertising. Posting content about your hometown, or other relatable blogs, can engage a whole new audience of readers who will be more willing to promote your services, if they feel you are one of them. SEO marketing companies can better reach local audiences through local keyword search techniques.

3. SEO Extends Beyond Websites
Social media can be an important SEO tool. Posting links to your top content and products on Facebook, Twitter, Tumblr, and other social media websites can be a good way to interact with your consumers and get a better idea of what they’re looking for — and how you can better deliver. Good search engine marketing companies will also schedule posts on social media, or post content to grab the attention of readers, to increase the company’s visibility.

4. SEO Ensures Websites are User-Friendly
All of the SEO techniques in the world cannot save your company if your website is lacking. Over 90% of people surveyed blamed website designs for reasons they mistrusted a company or their products. Ensuring your website is easy to navigate, reads authentically, and is compatible with mobile devices are all techniques SEO marketing companies also employ when redoing a company’s website.

SEO marketing is an important tool for any company to take advantage of. Quality content, strategic keyword placement, social media presence, and quality website design are all large factors in your company’s online success rate — and these are things a qualified search engine marketing team can help improve.