Hottest Digital Marketing Trends
What is the most important social platform for your company to be marketing on? If you are a B2B company, the answer might be LinkedIn or Quora. Over 90% of B2B marketing strategies include LinkedIn as a major part of content strategy. However, if you are a B2C company, platforms like LinkedIn might not make a lot of sense to advertise and market on. Instead, you might look at Instagram and Facebook, SnapChat, and even Reddit ads for their products and services.
Utilizing online markets like SnapChat and Reddit can be extremely profitable for internet marketing because of how open they are. Typically, a marketing agency finds that PPC is significantly less expensive and — if done correctly — can reach conversion rates just as good on SnapChat and Reddit. Whether you are looking for the best web design companies Miami has to offer or just are just browsing the internet for advertising inspiration, here are some of the top trends for digital marketing in 2019.
Artificial Intelligence: In this context, artificial intelligence (AI) is a bit of a misnomer. What we really mean is using algorithmic bots to automate and enhance your marketing and customer service. Let’s say you are trying to rank better in Google SEO for a search term such as, “best web design companies Miami.” Algorithmic AI’s can analyze the behavior of customers and their search patterns to give you access to data from social media and blog posts, which will help you understand how the traffic you are driving to your website is interacting with your business. Additionally, messenger bots are growing in popularity because they can often help potential customers resolve questions without human interaction. If human interaction is required, a bot can help drive the lead to the appropriate department.
Video Marketing: Having still frame ads is no longer enough for online marketing. The best web design companies Miami has can all attest to this – video is almost required to run an optimal digital marketing campaign. Not only have videos been shown to increase customer conversion rates, but customers are also much more likely to share a company’s video rather than just an image. That means free marketing for you! Every time a customer shares one of your videos, you then gain access to that customer’s network FOR FREE. Additionally, because it was shared by a friend or family member, the new people who see that video are more likely to pay attention to it.
Micro-Moments: The average consumer in the U.S. spends nearly 4 hours each day on a smartphone. Much of that time is spent scrolling through social media and attempting to “catch up” on what is happening. Additionally, this time is often spread out into dozens — if not hundreds — of tiny “chunks” throughout the day. Because of that, if you are looking to capture someone’s attention while they are on a smartphone, you typically only have a few seconds, or “micro-moments” to do so. Design your messages to be seen, understood, and scrolled past in just a moment.
Social Media Stories: Speaking of changes in social media patterns, many people no longer scroll through their Instagram feeds. SnapChat and Instagram are both capitalizing on “stories” and a story is much more likely to be viewed than a post. Keep up to date and compelling story updates for your own social accounts and consider running advertisements in the “story” section of Instagram.
Gearing up new internet marketing strategies can be difficult. Your time is already split among dozens of other critical activities to make your business run successfully. If you are looking for the best web design companies Miami has to offer, give us a call. We would love to schedule a time to chat about the direction you would like to take your online marketing and help you reach those goals.