Monitoring your AI visibility score: The new add-on to SEO and GEO campaigns
AI search is transforming how customers discover and trust brands. But have you ever wondered how your business or brand is showing up in AI answers? SEO for AI, often called GEO (Generative Engine Optimization), is the practice of tailoring your content so it appears in AI-generated responses. For example, if you have a Latin restaurant in Coral Gables, AI search tools like ChatGPT might be asked, “What’s the best Latin restaurant nearby?” If your business isn’t optimized for GEO, AI may not mention you at all, or worse, it could highlight your competitors instead.
That’s why at IBIS, we’ve added AI Visibility Score monitoring to our SEO and GEO campaigns, helping you understand, measure, and improve your brand’s presence in AI search. This way, we’ll ensure your business appears in those answers, complete with accurate details, positive sentiment, and compelling reasons for customers to choose you.
What is an AI visibility score?
Your AI visibility score measures how well your brand or business stands out in AI-generated results from tools like ChatGPT, Perplexity, or Gemini. A high score, such as 92/100, indicates that AI tools frequently reference your brand, present accurate details, and employ a positive tone. A lower score could mean you’re missing key AI answers or that your brand is portrayed less favorably than competitors. The score is calculated by tracking brand mentions, identifying the sources AI pulls from, and analyzing the sentiment of those references. Think of it as your AI-era equivalent of keyword rankings, only now, the search engine is a conversation.
Why it matters
AI tools are quickly becoming the default sources of information. People ask them for recommendations, comparisons, and explanations, and those AI-generated answers often shape the first impression of your brand. If your business’s SEO for AI isn’t appearing in results, you’re missing opportunities to:
- Influence customer perception
- Build brand awareness
- Stay ahead of competitors in an evolving digital space
How is the AI score calculated?
Tracking a business’s AI visibility score works somewhat like traditional SEO, but instead of ranking web pages, we measure how your brand appears in AI-generated answers. We simulate real-world queries across multiple AI tools, capture their responses, and analyze where and how your brand is mentioned. This includes the prominence of your placement, the credibility of the cited sources, and the sentiment of the language used. Over time, these insights reveal not just if you’re being included in AI search, but how often, how positively, and compared to whom, giving you a clear roadmap to strengthen your presence in this new search landscape.
It’s essential to note that, although this process shares similarities with SEO (content, keywords, and time matter), tracking AI visibility also necessitates distinct tactics because AI answers are synthesized from multiple sources and shaped by context, prompts, and the model’s retrieval behavior. Additionally, the AI visibility score is determined through a multi-step analysis that looks at both presence and perception across AI-generated content. The process includes:
- Brand mentions: Tracking how often the brand appears in AI-generated answers for relevant questions, topics, and keywords.
- Comparative benchmarking: Measuring the score alongside competitors to determine relative visibility and sentiment within the industry.
- Trend monitoring: Observing changes over time to identify improvements, declines, or new opportunities for optimization.
- Citations & sources: Identifying which websites, articles, or databases AI tools rely on when referencing the brand, ensuring credibility and accuracy.
- Sentiment analysis: Evaluating the tone, language, and context used to describe the business, whether positive, neutral, or negative.
How IBIS helps you stay visible
The growing demands of AI are paving the way to new tools and strategies. This is why, as part of our SEO campaign services, we’ve integrated AI visibility score tracking to monitor how AI tools see your brand and provide actionable insights to strengthen your presence. Here’s how we break it down:
- AI mentions: We identify exactly where your brand appears in AI search results, tracking visibility across real queries. If important keywords are underperforming or absent, we create and optimize content to improve your chances of being featured.
- Citations: AI-generated answers rely heavily on trusted external sources, such as websites, news articles, databases, and industry reports, that provide the factual information behind the response. These references, known as citations, shape how AI portrays your brand. By understanding which sources influence your brand’s AI profile, it’s possible to strengthen these citations, ensuring that accurate, credible, and up-to-date information about your business is featured. This helps improve your brand’s reputation and competitive standing in AI search results.
- Brand & competitor sentiment: We analyze how AI tools describe your brand compared to competitors. This includes tone, language, and the presence of positive or negative keywords. Over time, we track shifts in perception so you can proactively shape your reputation.
The future of search is AI, and we are ready to position your business or brand in the next era of search. Your AI visibility score is more than a number, and our team at IBIS will make sure you’re not just part of the conversation, but leading it. Contact us today to learn more about how to improve and strengthen your SEO for AI.
