No more. We’re using our Smartphones and other mobile devices to do so much more than talk. It shouldn’t really be a surprise that according to recent reports, mobile search now accounts for 5% of paid search spending.
If the current trend continues, that number could be 10% by year’s end. Google still rules paid search and that includes mobile search. “Clearly, this is the future of search in the Internet,” said Google Senior Vice President of Product Management Jonathan Rosenberg during the company’s third quarter 2010 earnings call in October. “Our mobile search queries have grown five times over the past couple of years, and of course, a lot more of those queries are now coming from Android phones.”
The top Google mobile search query is for restaurants 29.6%, followed by automotive related 16.8%, consumer electronics 15.5%, finance and insurance 15.4% and beauty/personal 14.9%. If you’re running a pay-per-click campaign, you may want to consider experimenting with mobile ads but keep in mind that the average cost-per-click for mobile ads tends to be higher than that for PC ads.
People searching for a business on their iPhone or Android mobile device can use the new Google filter “Show Businesses Open Now.” A business that has claimed their Google Places listing and reported their hours of operation may get a little boost in the mobile search results when this feature is activated. If you haven’t taken advantage of Google Places listings, we recommend you do it now and be sure to include your business hours. After all, it’s free.