Instagram’s new rectangle grid: What to do next?

Instagram is rolling out a new update that could change the way we curate our feeds. The platform is introducing a 4:5 aspect ratio for profile grids, and this change isn’t just a fleeting test, it’s likely here to stay. Although this is not entirely a recent Instagram algorithm update, it’s a matter of time for the classic square (1:1) format to turn into a taller rectangle (4:5). But don’t panic! Here are some tips to help you smoothly transition into this new layout.

What’s All This About?

This transition isn’t a sudden move, it was actually tested a few years ago and is making a comeback. According to Adam Mosseri, head of Instagram, this new ratio aligns the grid more closely with the increasingly popular vertical video formats. He noted, “The vast majority of what is uploaded to Instagram today is vertical,” pointing out that it’s often either 4:3 in photos or 9:16 in videos. He acknowledged that cropping square images down can be harsh, saying, “Squares are from way back in the day when you could only upload square photos to Instagram.” Mosseri emphasized that although this change might be annoying for those who have curated their feeds meticulously, they need to adapt to today’s content trends.

What to Do Next

As Instagram transitions to a 4:5 ratio, all your previous square posts will automatically resize to fit the new grid format, meaning that the sides of your images will be cropped out. To ensure your content looks its best, follow these guidelines:

• Adjust your dimensions: When designing posts make sure to update all static and carousel posts accordingly. The optimal dimensions are now 1080×1350 pixels, this will help keep your posts visible and aesthetically pleasing.
• Proactively update content: Start adapting your static posts, carousel posts, and Reel covers to fit the new grid. This way, your profile will maintain a polished look.
• Engage your audience: Update your content style to leverage the advantages of the new format, ensuring that it remains engaging for your audience.
• Stay on top of new updates: Regularly check any recent Instagram algorithm update or announcements to keep abreast of any further changes. Being informed about new features or adjustments can help you adapt your strategy quickly and effectively.

Pros of This New Update

This rectangular shift brings several exciting advantages for Instagram users. For instance:

• Greater flexibility: The new grids offer greater flexibility, allowing you to share professional insights, showcase products, or capture personal moments without the constraints of the square format. In short, it enables a more engaging brand story presentation.
• No more cropping: With the rectangular grid, you can share rectangular content without worrying about awkward cropping. This means less hassle on dimensions and more focus on creating visually appealing content that looks great on every screen.
• A refreshing change: Embracing this new format can spark interest among followers. Larger previews of your content may enhance engagement, making followers more likely to click on and interact with your posts.

According to Instagram polls made by Planonly, 63% of users still prefer the original square format, while 37% are excited about the larger previews that come with the rectangle grid. As users, the faster you adapt your content, the smoother your grid will transition, So, are you ready to explore this new change? Make sure to subscribe to our social media marketing newsletter to get the latest news on any recent Instagram algorithm update and keep your profile looking sharp and professional.