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How Can Social Media Boost Your Search Engine Optimization Efforts?

Recently a fake news report claiming that explosions struck the White House sent the US stock market into a downward spiral. In the process something like $130 billion in equity was lost. All because of one fake tweet from a hacked Associated Press account. How Can Social Media Boost Your Search Engine Optimization Efforts?

Let this event erase any doubt about social media’s impact. After all, if a tweet can temporarily paralyze Wall Street, imagine what it could do for your business? (OK, we admit that was a bit corny. But you get our point.)

Social media will inevitably affect every element of your online marketing strategy, particularly search engine optimization. The two are inextricably linked. As providers of Social Media Marketing we constantly look at how our clients can utilize social media to make the most of their SEO efforts.

At the most basic level, social media provides another marketing platform from which to promote your content. But there’s much more than that. For example, businesses need to keep an eye on their customers on social media to understand their likes and interests and tailor content accordingly. They must make sure they’re fully leveraging Google Places, Google +, and ensure that social media is a two-way street where they actively and publicly solicit customer feedback and opinions.