Here’s how the latest Instagram algorithm update will impact small creators

Have you been struggling to get attention on your Instagram page? This has become a common concern among small creators and businesses, as they have been noticing a decline in organic reach, even when using discoverable content formats like Instagram Reels. Fortunately, there are good news! The recent Instagram algorithm update is going to tackle this situation by shifting its focus to help smaller brands get seen on the platform. How will they do this? By rewarding those who create and share original content. Get all the details below.

Instagram introduces a new ranking system

On April 30th, the big social platform announced a major recent Instagram algorithm update, in response to heavy criticism and demand from smaller creators struggling to compete against accounts with bigger followings, who have more organic reach across the platform. As expressed by Lindsey Gamble, a LinkedIn Top Voice in Influencer Marketing and Creator Economy Expert, “Creators have already expressed frustration with the “limited” reach that Instagram currently provides. Additionally, creators are upset about their content being stolen by larger accounts, including other creators and aggregators. This can limit the performance of their original content, which can impact monetization through the Reels bonus program and also not give them proper credit for the content.”

Instagram therefore, revealed a new ranking system that levels the playing field by making every piece of eligible content shown to a small audience that Instagram predicts will like this content. In this case, content that becomes popular will be viewed by more people, generating a wave-like effect that increases organic reach based only on the quality of the content, not the number of followers an account may have.

How will this affect smaller creators?

In theory, this will radically improve the chances for smaller businesses and creators to reach new audiences on the platform. This is especially significant for Reels because it is anticipated that small businesses and up-and-coming Instagram creators will benefit even more from this content placement. These updates will enhance the attribution of content and could potentially increase the number of followers for smaller accounts.

In addition, the algorithm will remove meme accounts and aggregators from recommended content placements. This will make it much easier for original creators to implement social media marketing strategies to reach new, high-value audiences on Instagram. Head of Instagram, Adam Mosseri, mentioned that this recent Instagram algorithm update will be rolling out in Summer 2024. Expect an increase in organic reach, followers, and potential new customers!