10 Tips to Get More Customer Reviews and Testimonials

With most people relying on the internet to find products and services, it is important that customers leave testimonials and reviews so that people feel confident in their purchase; however, it is challenging to get people to leave reviews, let alone positive ones.

Perhaps you asked customers to leave reviews and they didn’t. Maybe they didn’t have time or maybe they simply didn’t want to.

What if there was a way that was proven to be effective to increase the number of positive reviews for your business or website?

1. The First Impression Matters

There’s no secret to this one. The most important factor that leads to great customer reviews is to provide quality customer service. Make sure that there are friendly staff to greet people on the phone and provide exceptional customer service through the online interface.

2. Make Sure to Ask

Many people don’t leave reviews because they aren’t aware that this is an option. Instead of leaving it as an asterisk at the bottom of the page, make sure it’s in big, bold print that grabs people’s attention. Don’t ask for positive reviews- just ask for reviews in general. Be sure to ask nicely.

3. Does the Company have a Social Media Presence?

Many businesses are looking for ways to cater to a younger audience. The younger generation is used to posting about everything in Twitter and Facebook. Create a company Facebook page and use those posts as reviews.

4. Monitor the Reviews

When people leave bad reviews, address them. If other people see the company cares enough to respond to poor reviews, this will go a long way.

5. Offer an Incentive

Many people will leave reviews in exchange for an entry into a drawing for a prize. Consider offering an incentive.

6. Make the Process Easy

The ease of the process is central to how to get more customer reviews. Make the box after the purchase obvious or add an intuitive button.

7. Quote Emails With Permission

If customers send an email, ask to use a quote from the email. The work is already done on the customer’s part so many people will agree to this.

8. Conduct a Survey

Instead of forcing the customer to come up with an idea, ask if they would take a survey in exchange for a discount or gift card.

9. Create a Video Contest

One of the ways central to how to get more testimonials is to have customers film their testimonials as a contest. The winner could receive a fantastic prize.

10. Establish a Routine

Businesses that include these tips in their regular business routine will receive more reviews. If this blends into the process, the customer is less likely to push back.