Essential Elements for Your Small Business Website

Your website is one of the first interactions visitors will have with your company. If you don’t make a positive impression, you will have difficulty attracting more customers so your business can grow. Hiring a small business website designer to help you avoid making common mistakes that could cost you customers is always a smart move.

Who You Are

It may seem obvious, but you need to make sure people know who you are. This can be done by creating a clear description of who you are and what your business has to offer. You can’t leave any question in your visitors’ minds.

A Simple Web Address

It may be tempting to choose an unusual web address in the hopes of standing out, but it’s more important to choose one that is easy to remember. If someone can’t easily remember what your website URL is, chances are they won’t return and will buy from your competitors instead.

An Easy-to-Follow Site Map

Your site map should make it easy for users to navigate through your site. Navigation should be simple and intuitive, naturally guiding your visitors to other pages on your site. If customers can’t easily find what they want, they will leave.

Contact Information

Consumers are more likely to trust a company they can contact personally. Ask your small business website designer to include a “contact us” page that includes at least two methods of contact, such as an address, telephone number, or email address.

Testimonials

Customers like to hear what other people think of a company. Make sure you include a good mix of testimonials on your site, including several that contain somewhat critical feedback. If you choose 100 percent positive feedback, it may not seem legitimate.

A Clear Call-to-Action

Your visitors are more likely to react if you tell them what you expect them to do. Every page on your site should include a call-to-action at the bottom to encourage your readers to take the next step in becoming a customer.

Search Engine Optimization Techniques

Your small business website needs to be on the first page if you want to drive more traffic. This requires the use of current search engine optimization techniques designed to attract your target audience and increase your rankings.

Quality Content

Your website won’t be successful if you can’t maintain a steady flow of quality content. This content will provide valuable information and ensure your customers feel confident in your ability to fulfill their needs.

A Secure Platform

Web hosting is one of the most important elements of a successful website. If your hosting company can’t keep up with your traffic demands, your site will crash, causing you to lose both new and existing customers.

A good small business website will help you compete against larger businesses in the same industry. With the help of a small business website designer, you can achieve great things.