Most businesses today have their own website. They use their website to show off their products and services, to display their call-to-action, and to gain more customers. With running a website comes the challenges of using SEO. If you’re unfamiliar with what SEO is, this article is perfect for you. Here are a few common questions SEO newbies typically have.
How Can I Avoid Google’s Blacklist?
Just like the common saying goes “no news is good news,” having nothing bad said about your company is exactly what you want. When it comes to having your site rank on Google, you want to try to avoid getting on their blacklist. Getting on Google’s blacklist doesn’t mean that you’ve necessarily done something wrong, but it’s not the best place to be. It’s pretty common for website rankings to move all over the place. However, doing things like stocking your content full of spam, participating in illegal practices, and putting things on your site that probably shouldn’t be there will earn you a penalty. This doesn’t look good for your website or your company. So, staying quiet and following the rules will earn you the most success.
It’s also important to talk with your SEO expert and have them make sure that your software is up to date. If it isn’t, there’s a chance that hackers can take over. Hackers are known for getting into sites like WordPress and taking over someone’s website. If your software is up-to-date, you’re less likely to experience a hacking situation.
What About Link Building?
Link building is used to increase traffic to your site from a Google search. So, if you’re looking to increase business, this is definitely something that needs to be focused on. If you do plan on link building, you have to stay away from doing a few things. For one, you have to make sure that you’re not “cloaking.” Cloaking is a term used in the SEO world that refers to showing your users and search engines completely different content. In a sense, it’s cheating and that won’t look good for you. You also should avoid “trading” links. If you decide to trade links with a high-quality site, that’s typically okay. However, if you choose to trade links with each and every site out there just to gain links, you’re not doing things correctly. It can come off as spam to a search engine. So, even if you have responsive web design, your link building needs to be up to high standards when worrying about SEO.
Is SEO Actually Worth It?
If this all seems to be too much for you, it’s a good idea to hire Internet marketing experts. You might be asking your team, “Is this really worth it?” The simple answer is yes, it is worth it. Many businesses that utilize SEO properly end up with extreme success. Not only does their responsive web design keep visitors on their page, but their SEO gets them more visibility on Google.
SEO might seem like a foreign concept, and that’s okay! Research proves that content marketing can actually lead to an estimated 40% increase in revenue. In order to do this, hire SEO experts for responsive web design and to help get your name out there, the right way!