SEO vs. Paid Ads: Comparative ROI for Private Schools
When private schools evaluate marketing investments, the most common debate is SEO vs. Google Ads vs. Meta Ads. The truth is, each plays a unique role: SEO builds long-term visibility…
Monitoring your AI visibility score: The new add-on to SEO and GEO campaigns
AI search is transforming how customers discover and trust brands. But have you ever wondered how your business or brand is showing up in AI answers? SEO for AI, often…
4 AI challenges in marketing and how to solve them
Artificial intelligence is reshaping digital marketing for private schools and businesses at an unprecedented pace. According to a recent IBM report, business leaders plan to increase their use of…
What Is Image SEO? How Your Website’s Photos Could Be Slowing You Down
When it comes to SEO, most schools, businesses, and websites tend to focus on text (keywords, titles, and metadata). But images play a huge role in how your site ranks…
IMPORTANT UPDATE: Google My Business will no longer allow reviews for general education schools
Google has announced an important change: starting April 30, 2025, schools categorized as general education institutions on Google Business Profiles will no longer be able to receive or display reviews…
Welcome Cento-Doral to Ibis Studio!
Research consistently shows that children who attend high-quality early childhood programs perform better in school, are more likely to pursue higher education, and grow into healthier, more productive members of…
How is AI Reshaping Search and What Does It Mean for SEO?
With the rise of AI-powered platforms, many wonder: Will AI replace traditional search engines like Google? The short answer is no. While some assume search engines are becoming obsolete, the…
Facebook SEO: What It Is, Why It Matters, and How to Improve Visibility
Social SEO is an emerging practice that shares the same foundational principles as traditional search engine optimization (SEO). The difference is that while traditional SEO focuses on increasing a website’s…
What Will SEO Look Like in 2025? Key Trends and Insights
As we move toward 2025, the Search Engine Optimization (SEO) landscape is ready for new and significant transformation. With technology's rapid development and constant user behavior shifts, businesses must adapt…
How to Become the Best Preschool in Your Area: SEO Edition
Your school is probably excellent, but do parents know about it? Perhaps you’ve been relying on word of mouth to build your community. However, in today’s digital landscape, a strong…
