7 AI Tools for Creators in 2025

As AI continues to transform the creative landscape, content creators are discovering powerful tools to streamline their workflows and enhance their output. In fact, as of 2024, 55% of businesses are eager to use AI for content creation, reflecting the technology’s growing role in the industry, according to Synthesia. From research to image generation and video production, here are the latest trends in marketing regarding AI, specifically 8 tools that can help creators produce high-quality content more efficiently. Let’s see which ones they are.

1. Perplexity: AI-Powered Research

Perplexity combines the power of ChatGPT and traditional search engines like Google, offering more in-depth research capabilities. Perplexity analyzes multiple sources to create detailed, synthesized summaries. It filters out unreliable information, ensuring creators get accurate and relevant insights for their projects. The benefit of this tool is that it saves time by providing well-researched summaries, allowing content creators to focus on refining their work rather than sifting through endless search results.

2. Leonardo: Image Generation

Leonardo is a standout tool for image generation, favored by creators for its versatility and high-quality results. It includes several models, such as Flux for photorealistic images and the Phoenix model, which is known for producing creative and vibrant images. One unique feature is Flow State Mode, allowing users to generate a variety of images based on a rough idea and refine them progressively. This makes it an excellent choice for creators who need customizable visuals for their projects. The benefit of utilizing Leonardo is that it empowers creators with greater control over their artistic vision, enabling them to fine-tune images to match their specific needs.

3. Flow State Mode: Creative Exploration

Flow State Mode, a unique feature of Leonardo, allows users to start with a simple prompt and generate an infinite scroll of image variations. This tool is perfect for creators who want to explore various creative ideas without being locked into a single concept. Once a direction is chosen, users can refine their images further, resulting in polished, professional visuals.

4. Sora: AI Video Generation

When it comes to the latest trends in marketing regarding AI, Sora – developed by OpenAI -, offers impressive AI-generated video capabilities. Although initial demos set high expectations, the current version, Sora Turbo, balances power and accessibility, making it suitable for creators working with limited computational resources. Despite its adjustments, Sora remains a valuable tool for creating realistic and engaging video content. Although it may still have some limitations in terms of resolution and fine-tuned control, using Sora is beneficial for those who want to quickly generate engaging visuals, experiment with AI-driven storytelling, and streamline video production without requiring extensive editing skills or high-end hardware.

5. Eleven Labs: Realistic Text-to-Speech

If you are a podcaster, video creator, or audiobook producer, Eleven Labs is an invaluable tool for enhancing your audio content. It enables creators to train their voices for use in generated audio content. This feature is particularly useful for correcting mistakes in videos or podcasts without needing to re-record entire sections. Additionally, Eleven Labs offers a sound effects generator and a voice marketplace, allowing creators to access custom sound effects or licensed voices for their projects.

6. Veo2: Video Creation at Scale

Google’s Veo2 is currently in beta but already stands out as one of the best video generation tools. Veo2 allows creators to generate multiple videos simultaneously, boosting productivity. According to Google, this tool leverages advanced AI models to produce high-quality, realistic videos with enhanced motion consistency and detail. Although access is limited to a waitlist, this tool’s ability to create videos quickly and in parallel makes it a must-try for creators looking to maximize efficiency. As Veo2 continues to develop, it promises to be a game-changer for creators seeking efficient, AI-powered video production.

7. NotebookLM: AI for Audio Content

NotebookLM is a free Google tool designed for audio content creation. It allows users to input content in various formats (such as PDFs, URLs, or text) and generate podcast-style conversations. The AI hosts talk about the content in a natural-sounding dialogue, making it a great resource for creators who want to produce audio content without recording lengthy discussions themselves. Although the flow of conversation from a real podcast may feel more dynamic and spontaneous, NotebookLM provides a structured and efficient way to helps creators save time on scripting and recording while ensuring clear, well-organized discussions. This makes it particularly useful for educational content, summaries, or audio storytelling without the need for professional voice actors or studio setups.

For businesses and creators focused on content creation, AI-powered tools have truly revolutionized the process. When it comes to the latest trends in marketing, leveraging AI is crucial for producing content with enhanced efficiency. With the right tools, creators can simplify their workflows, drastically reduce time and resource costs, and scale their efforts while maintaining a strong online presence. If you’re looking for a digital marketing agency to support with strategies such as content creation, SEO, or social media management, we’re here to help elevate your brand’s impact!