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3 Tips for Establishing Your Brand’s Voice

seo strategyWe already know that content marketing is an essential SEO strategy. Research shows that producing strong written content for your website and blog can lead to an estimated 40% increase in revenue.

What you may not realize, however, is that just laying out important information is not enough. It’s not just what you write, but how you write it that makes your online marketing and SEO strategy successful. That is why your brand needs a strong voice to carry the content.

Here are some tips for establishing and writing in the best possible voice for your brand.

    1. Before you write, listen. Your brand’s voice should match that of your target market. So, listen. How do your customers communicate? Are they formal? Are their conversations more casual and chatty?

      You want to adopt a voice that speaks to your audience on their level. It’s not just about telling them what they want to hear; it’s also important to convey your message in a way that reaches them. Make sure you are using words and phrases that they understand and relate to while staying true and authentic to the product or services you provide.


    1. Define your tone and stick to it. Your brand needs to be consistent. That means defining your voice ahead of time and maintaining that tone in your writing, social media, print advertisements, and website copy. Keep the following elements in mind when establishing your voice:
      • Word and sentence length
      • Tempo
      • Jargon and buzzwords
      • Pronouns
      • Colloquialisms, mistakes, and rule-breaking
      • Cliches


  1. Be unique. Your product is not like everyone else’s, right? You’re different, original, better. If you want your audience to know that, you need to present yourself that way. Your voice needs to stand apart from the competition. You may have a similar message, but you need to find a better way of saying it.

Search engine optimization companies know that it takes less than 50 milliseconds for users to form an opinion about your website. When a visitor starts to read the content on your website, he or she should be able to get a feel for your brand’s voice immediately.

Too many companies overlook the importance of voice in branding. Overall, U.S. companies will spend more than $103 billion on search, display, social media, and email marketing by 2019. However, all of that money will go to waste if you don’t have a consistent voice and message from the very beginning.