Most people have at least heard of search engine optimization (SEO), even if they are not quite sure what it is or how it works. Basically, SEO is a form of digital marketing in which a team providing SEO services helps you improve your rankings on search engines like Google. The web is a huge place, and SEO services help rearrange your website and make it easier for potential consumers to find you.
Gain New Consumers
When determining the quality of local businesses, 88% of people say they read reviews, according to Search Engine Journal. Improving your ranking and online presence overall will help you to keep reviews positive, and ranking higher is also a sign of major credibility!
Return on Investment
Business2Community reports that American marketers will spend over $103 billion on marketing via search, display, social media, and email by 2019. That number will grow by 12% every year. While it may cost you a bit up front to get help from a professional with SEO services, you will make that back and then some once things get rolling. The amount of consumers you gain, the consumer loyalty you establish, and your increased brand awareness will bring back much more than you pay out here.
Ease of Access
About 86% of caregivers say they have internet access, and out of that group 59% report that they have searched online resources to enable them to care for the patients better, according to Pew Research Center. SEO helps your website become easier to use, in addition to helping people find the resources you have to offer. This gives you a huge amount of credibility in your field!
Are you planning on trying this digital marketing service? Are you already doing it? What has your experience been like?