skip to Main Content

These are the 8 components that go into your SEO campaign (Part 2)

If you missed part 1, read the article here.

There is a lot going on behind the scenes of an SEO campaign, as multiple components need to be taken into account for successful and effective results. So, what exactly goes into an SEO campaign? Keep reading for part two.

5. Links

Links are an important part of SEO. Both internal (links within your own site) and external linking (links to other websites) are vital because there is a direct correlation between the links and how much search traffic your website receives. Google looks at the quality of links as a ranking factor therefore quality is imperative, meaning that it is better to have a few high-quality links than multiple low-quality ones.

6. Local SEO

Many people often forget about local SEO. But this is beneficial for businesses, especially for small companies or brands that want to target specific geographical areas. Local SEO is basically optimizing your website for local users. It includes things like map searches, managing a Google My Business profile, and local directories. If you don’t have a website, local SEO is a tool that can help your business stand out and drive more traffic through online leads. These leads are from individuals who are particularly searching for products or services that your business offers. Engaging in local SEO can help you rank for keywords such as “schools near me” or “best clinics in Miami”.

7. Off-Page optimization

Off-page optimization refers to tactics applied outside a website or page itself, that help improve that page’s rankings. This component often includes things like guest posting, social media marketing, citations, links from other websites, domain authority, and more. Off-page optimization is like building your site’s reputation as the goal is to get search engines as well as users to see your site as more trustworthy and authoritative. Off-page is very important as it plays a major role in your site’s ability to rank.

8. Social Media

Social media is an important part of having an online presence nowadays. In an SEO campaign, this component won’t necessarily impact rankings, but it will help the overall campaign by spreading content, increasing brand awareness, building links, and driving traffic. However, as a complementary tactic, it is important to know whether or not your business will benefit from having an Instagram or Facebook account. Low-quality content and rarely posting will make your brand seem inactive, which is a bad look.

Understanding what makes an SEO campaign can help you picture why this is such an important tactic for your business’s online presence. So, if you want to increase awareness of your business, SEO is the right answer. Ready to increase your website’s rankings? Contact us today to learn more.