Medical practices are no exception when it comes to digital marketing. As a business, your clinic or practice requires certain actions in order to stay relevant, attract new patients, and keep growing. According to research, for a medical practice to grow, a physician should see 30 to 50 new patients monthly. Here are some digital marketing tactics to help you grow your practice, retain existing patients, and bring in new ones.
1. Local SEO
Local SEO helps shows your clinic or medical practice in local search results. When potential patients search for doctors and medical services near their location, you want yours to come up within the first results. Having your website appear in the top five slots of a search engine is crucial to attracting new patients. Additionally, it’s also important to have your practice listed on online local listings such as Google+, Apple Plus, Yelp, etc. This is a great way to steer targeted traffic to your website.
2. Online reviews
Encouraging reviews is an excellent way to engage and attract new patients. You can start by asking your patients to share their feedback in an online review or also by sending a follow-up email thanking them for their visit and motivating them to share their experience. With the patient’s consent, you can also make their reviews public by sharing them on your website as testimonials.
Reviews make your service more trustworthy to other potential patients looking for a doctor. The more positive feedback you can collect, the more calls or appointments you’ll get from potential patients. In the case you receive some negative reviews, look into the most common reasons for the complaints. Remember to respond to positive and negative feedback to show that you care.
3. Email marketing
Emails are one of the best ways to communicate with your patients. You can use them to remind them of their scheduled checkups or follow-ups after each appointment to ensure your patients are up to date with their treatments and wellness. You can also send out monthly newsletters with health news, tips, promotional offers, and updates about your practice. Email marketing is not an efficient method of staying in touch with your existing patients.
Blogging adds fresh content to your site and also helps with SEO. Keep in mind that patients will search for certain terms or information that you can explain in blog posts. For example, ‘How to prevent a cold during the winter’, could be an excellent topic to write about and also link keywords to. Regular blog entries with original content help create a relevant and informational website at the disposal of current and potential patients.
As markets continually evolve, you should regularly review your marketing strategist and tactics to keep your business growing. Over time, patients who used to be highly profitable might require fewer consultations. That is why it’s crucial to develop ways to bring in new patients. Our team at Ibis Studio can introduce you to the best marketing tactics that will help grow your medical practice. To learn more, contact us today.