The 3 Web Design Mistakes That Will Ruin Your Business
As search engine optimization has moved to the forefront of digital marketing, it’s often forgotten that no successful SEO story can happen without first having a great website as a foundation.
There are plenty of factors that play a part in website design and development, and firms that provide search engine marketing management should always make sure to address details like meta tags, indexing, and title tags.
But many businesses find themselves in a conundrum: do they really need to pay for a professional web design service, or is their website decent enough already?
The answer is pretty simple: If you aren’t impressed by your own website already, you should probably-definitely look into a professional web design service.
There are always new tips and tricks floating around when it comes to web design templates and ideas, but there are some design mistakes that just never go out of style — or more accurately, they never come into style. So what exactly are we talking about here?
- Crazy-fun fonts. Fonts that look like handwriting. Fonts that are made out of tiny Santas and flowers and pumpkins. Comic sans. All of these may look cool to you on a desktop, but keep in mind that more people are using mobile devices (like smartphones and tablets) to access the internet. In fact, over 50% of people access the internet primarily through their phones, and 62% of companies that optimized their websites for mobile devices saw an increase in revenue. Crazy-fun fonts do not show up well on small screens, and even on a desktop, they get real annoying real quickly.
- Bright colors to emphasize the really, really important things. Too many bright colors on a digital screen can actually cause mental exhaustion. When you’ve got seven different important things highlighted in seven different neon colors, it’s impossible for visitors to figure out what’s really important.
- Backgrounds that are distracting/ make you feel dizzy. It only takes about 50 milliseconds (.05 seconds) for someone to evaluate a website’s design and decide whether or not they want to stick around. The nauseating feeling of a distracting background pattern probably takes even less to set in. Visitors won’t give themselves headaches just to keep browsing your website.
If you want to see some more examples of why a sleek and professional web design really matters, just try Googling “worst website ever.” There are so, so many factors that play into a great web design — and somehow there are stillwebsites that manage to break every single web design rule in the book.
We doubt your website will pop up on any of those searches, but just in case… well, at least you know there are services that can help!
