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Planning for Mobile in Your Website Design

The digital and mobile industry is changing every day, but there are a few commonalities out there for businesses trying to stay ahead of the curve and help you start Planning for Mobile. Here are several big marketing ideas to embrace … if you aren’t already there.

1. Clean ad formats – Online video and mobile platforms are attracting a lot of attention, but they’re still over-the-top when you compare how much time consumers actually spend there. Rather than forced-view type options, look for user-initiated options that respect users’ time and interests. Bottom line: Don’t needlessly throw money at these channels. Be smart and look for options that will work with users.

2. Social apps like Foursquare, Ban.jo and others that utilize location features have great potential for importation of consumer data. While there are some privacy issues surrounding these services, they allow businesses to market services in context for consumers that make things easier for both the consumer and business.

3. We’re all excited about the mobile and tablet potential out there. Rather than the same old display strategies, it’s time to be creative and take advantage of iPad’s unique format.

4. Back to the customer – In today’s transparent, social society it’s time to get back to the most important tool in your toolbox, the customer. In the increasingly interactive world, there is huge opportunity to engage customers with an integrated marketing approach. These advancements in technology and media are changing how we interact with customers. Smart marketers can find ways to engage that resonate most with the emerging consumers of today.

As website designers in Miami, FL we know the importance of thinking beyond the home page. Feel free to reach out to learn how we can help implement some of these features.