SEO vs. Paid Ads: Comparative ROI for Private Schools
When private schools evaluate marketing investments, the most common debate is SEO vs. Google Ads vs. Meta Ads. The truth is, each plays a unique role: SEO builds long-term visibility…
6 tips for building an effective Facebook Business page
In 2025, Facebook Business Pages continue to be a foundational tool for brands aiming to connect with social media audiences. Although new trends are emerging, like Generative Engine Optimization, traditional…
Monitoring your AI visibility score: The new add-on to SEO and GEO campaigns
AI search is transforming how customers discover and trust brands. But have you ever wondered how your business or brand is showing up in AI answers? SEO for AI, often…
4 AI challenges in marketing and how to solve them
Artificial intelligence is reshaping digital marketing for private schools and businesses at an unprecedented pace. According to a recent IBM report, business leaders plan to increase their use of…
How to Optimize for AI Search Engines Like ChatGPT and Gemini
As artificial intelligence continues to reshape digital behavior, optimizing for AI-driven search engines has become an essential extension of traditional SEO. Tools like ChatGPT, Perplexity, and Google’s Gemini are changing…
From SEO to GEO: Navigating the New Search Landscape
Search behavior is evolving. While AI chatbots currently account for just 2.96% of search engine traffic, their growing influence signals a major shift, not a disappearance of traditional SEO for…
What Is Image SEO? How Your Website’s Photos Could Be Slowing You Down
When it comes to SEO, most schools, businesses, and websites tend to focus on text (keywords, titles, and metadata). But images play a huge role in how your site ranks…
Back-to-School Marketing: Digital Strategies for Schools and Daycares
As August approaches, so does one of the most important times of the year for schools: Back-to-School Month. For parents and students, it’s a time of preparation and new beginnings…
Artificial Intelligence Appreciation Day: A Reminder of the Tools That Move Us Forward
Artificial Intelligence Appreciation Day is just around the corner, celebrated every July 16. It’s a moment to recognize how far technology has come and reflect on the tools that…
Top CRM and Enrollment Management Systems for Private Schools (2025-2026)
Choosing the right CRM or enrollment platform is essential for educational institutions aiming to optimize student recruitment, streamline communications, and simplify admissions. Whether you're managing a single preschool or a…
