5 Quick Tips for Premium Content Creation
As many as 94% of people say that web design is the number one reason they have mistrusted or rejected a website. Obviously, the look of a webpage is important because it is the very first thing a visitor will notice. The second thing they will judge is the quality of the website’s content. You may have the most visually breathtaking website on the Internet, but if your text is just a block of incomprehensible garbage, no one will know or care what your business is all about.
Content creation is essential to the success of a website. If you don’t have a background in writing, you may find this part of website development a little more difficult. Here is some advice to get you started.
Five Tips for Premium Content Creation
- Write only interesting and relevant content
When Internet users type a keyword into a Google search bar, they’re looking for something pretty specific. They want results that provide relevant information pertaining to their search. If they click on your web page only to find completely irrelevant information, they’ll bounce back to Google immediately. You want to keep your audience engaged. To do this, come up with juicy content that relates to your business and answers the questions you imagine your customers or clients would have. - Get to the point
Longer content creation is a good SEO strategy because it does have value in the eyes of Google. However, long, drawn-out essays filled with fluff and nonsense won’t do you any good. No one wants to read that. Keep your content concise and make sure your main point is clear within the first paragraph. - Always proofread and edit
Nothing screams unprofessional like a web page full of silly spelling mistakes. Write a draft of your content, walk away from it, and come back with a fresh mind and a cup of coffee. Read through your work carefully and make sure your spelling and grammar are on point. If you need a separate pair of eyes, ask a friend or colleague to proofread your content for you. - Know your audience
This tip pairs well with our first piece of advice, which was to write about relevant topics. To come up with some ideas, you first need to do a little research into your target audience. Who are you writing for? What do they want from you? Once you have this information, you will have a better feel for how to engage this demographic. The tone of your writing should match the aesthetic of your target audience. If your targeted demographic includes youths or Millennials, don’t try to incorporate slang or too many pop culture references, this will sound a little desperate. Do, however, use a more casual tone with less corporate rhetoric. If your audience is another business, write more formally than you would for regular consumers. - Use effective formatting
The reality is that when most people approach a blog post, they do more skimming than comprehensive reading. Format your text to account for this behavior. One of the best ways to do that is to use ordered or unordered lists instead of paragraphs. Make sure you use bolded headings to catch the reader’s attention. Never cram too much information together in one bullet point or paragraph. Rather, spread it out and label each individual section.
It is well known by SEO professionals that good content creation is one of the most important aspects of search engine optimization. High-quality, well-written information draws in more traffic, which Google takes into consideration when ranking webpages.
