Many business owners don’t realize how important their marketing strategy is to the overall success of their business. They realize that it helps their company, but many don’t realize just how much, and they don’t know how to continuously improve their strategy to benefit themselves and their consumers. We’ve put together a small list of things you can do to improve your strategy and get going in the right direction.
Search Engine Optimization
ComScore reported in July 2014 that 12 billion searches are conducted every month on average in America alone. Search engine optimization is catering toward sites like Google, and getting yourself ranked higher when someone searches for a keyword. People very, very rarely scroll past the first page, so it is incredibly important to get yourself at least to that page, and ideally within the top three or five actual entries.
Great Web Design
In a survey, 94% of people reported that web design was a primary reason they rejected a website and/or mistrusted a company. In addition, about 50% of those using smartphones say that their phone is their main internet source. So your website’s design is a huge component of the impression potential consumers have of you. It needs to look great on any device, so if you aren’t sure how to make that happen, hire help! It’s better to pay a fee for help than lose consumers over an easy fix.
Content marketing has absolutely blown up over the last few years, and for great reason. You can do it simply by creating a blog and writing what you know. Writing relevant content that keeps your consumers in mind will keep them coming back to your site. It will also keep your company’s name fresh in their mind!
Will you be using any of these techniques for your company? Which one do you think is the best for you?