It doesn’t matter what industry you’re in or what type of products/service you may be selling, if you run a business, you need a high quality, responsive web design layout.
As technology continues to improve and proliferate the world in which we live, it’s becoming increasingly important to stay at the forefront of the new ways search engine optimization firms and web design agency services are helping businesses attract customers.
Any good SEO agency can tell you that ranking highly on particular keywords pertaining to your industry/business is one of the best ways to draw in initial views and potential clients. In fact, approximately 60% of all organic clicks now go to the organic top three search results, according to Business2Community.
Getting people to your site is only half the battle, though. Getting them to actually peruse and ultimately purchase something is the end goal of any smart business.
In order to do that today, you need a responsive web design. Here are three reasons why having a responsive web design is particularly important in today’s business environment.
- People are Impatient: It may sound overly simplistic, but the fact of the matter is that even though you might have the best product/service available, most people just won’t wait around long enough to find out if you don’t have a responsive web design. Some estimates say it takes no more than 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website. According to MarketingProfs, searchers spent just under two seconds, on average, viewing each listing in 2005. In 2014, that time has dropped to 1.17 seconds.This means getting someone to click or visit your site is just half the battle. Engaging them enough to stay, search, and buy are just as important.
- Ease and Inefficiency: In addition to making your site more appealing to the on-the-go user, a more responsive website means an easier and more efficient experience for every visitor. Whether they’re a long time customer or a first-time visitor, everyone appreciates a website that you can maneuver and navigate around with ease.
- Important Part of Overall Marketing: As previously touched on, responsive web design should be thought of as an integral part of your overall marketing campaign. Building a brand, voice, customer base, and all the other aspects of marketing are all important, but so is having a website that people actually enjoy (versus dread) visiting. It will leave them with a much more positive view of your company as a whole
With the way the world is going, technology and the quality of a businesses’ website will only continue to get more important. Take the necessary steps now and put yourself ahead of the competition.