skip to Main Content
NEW YORK: 917-793-9555   |   MIAMI: 305-454-8469

What’s in a New Logo?

A New Logo can invigorate a company’s image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the most dramatic transformations.

Apple – A Chic Redesign

apple1.gif

Talk about a makeover.

Just imagine what an iBook or iPhone would look like with this image on it: definitely not as chic.
Ronald Wayne designed Apple’s original logo in 1976 when the company was still operating out of a garage.

It shows Isaac Newton sitting beneath a tree with an apple dangling precariously above his head.

Rob Janoff used the same apple in his redesign a year later.

“You can almost feel the ’70s and ’80s taking place when you take a look at that rainbow apple,” says Bill Gardner, principal of Gardner Design.

Apple dropped the multi-colored logo in 1998 for a monochromatic version, produced in every color imaginable, until transitioning it to today’s popular shade of chrome.

BP1.gif

starbucks2.gif

Read more of this article.

Published by Yahoo Finance

by Blake Ellis and Josh Glasser
Wednesday, August 12, 2009