Search engine optimization, or SEO for short, is an integral part of any internet marketing effort. Most people aren’t even really sure what SEO is or how it relates to their business, yet they know the importance of running a successful SEO campaign. In order to help those businesses hone in on their SEO goals, here are a few helpful tips.
What is SEO?
Before you can get too involved in SEO, it’s important that you understand the fundamental concept. Simplified, search engine optimization is a process of understanding digital trends and traffic and applying them to your website to boost your ranking. However, there are many intricacies of SEO, such as local SEO versus large-scale, mobile versus desktop, keyword relevancy, content, and much more. Google has an algorithm, of which they supposedly update 500 to 600 times a year, that looks at all of these efforts and gives your webpage a specific ranking.
Create a (Realistic) Goal
Now that you know what SEO is, there are a few ways to accomplish a successful SEO campaign. Your first step is going to be setting a goal for your campaign that is within the realm of possibilities. Yes, you want to rank higher, but that in itself is multifaceted and you’ll need to consider them all to achieve your end goal.
- Figure out who you’re trying to reach during your campaign. The “who” is important to identify how you will approach your campaign, and whether or not it will have more than one tier. For instance, if you’re an international company and have customers in America and Brazil, you wouldn’t use the same content and keywords for both tiers, would you?
- Now you need to understand why you want people to visit your page. This can get a little tricky, especially if you’re paying attention to metrics that don’t really account for much. Ideally, you want to focus on conversion, but in what way are you accomplishing that? Are people signing up for your weekly newsletter? Are they buying something? Knowing the why will help you with the how.
- Lastly, you need to ask yourself how you’re going to measure your success. This can be as simple as monitoring key metrics that let you analyze your progress. However, if you can’t measure your success, then perhaps your goal isn’t quite refined enough to be practical.
Using digital marketing agencies can be a great way to get your foot in the SEO door.
When you consult with digital marketing agencies, they tend to handle the majority of the work for you. Yet, the process doesn’t work unless you identify your goal. Even with one of the best digital marketing agencies working on your behalf, your campaign will struggle unless you clearly define your goal.
Looking for an online marketing company to help get your SEO campaign to the success rate you want it to be? Give us a call today.