SEO (Search engine optimization) is, has, and always will be a vital part of online marketing. It’s the best way to get found online and is more likely to bring you a potential customer. But SEO can be confusing, and it leaves people wondering if they should bother with it. The truth is, optimizing a website has been important since the early days of the World Wide Web. When done right, it can be very beneficial to your business.
Every website in existence is indexed by all search engines, but it’s the information on those pages that determines where it lands in terms of ranking. Everyone wants their page to be number one, or at least on the first page of search results, as it’s common knowledge that seekers rarely go to page two. In order to get the best ranking, a page has to have the information that is most likely to be sought after. As an example, let’s say your webpage sells Widget A, and is one of the few vendors that carry it. Making Widget A prominent on the page in a specific manner is what helps increase the page’s ranking.
The most effective way to achieve this is to use keywords. If you think people are going to search for Widget A, then the relevant keyword has to be put on your site in such a way that the search engine crawlers are going to find it. The more people who find your website through the proper use of keywords, the better your site ranks. In turn, more people find will your site and what you offer, increasing the pool of people who are likely to buy from you.
Do you have questions about how SEO can help your website? Contact us today! We can help you with an online marketing strategy and help you get found online.