The Advantages and Disadvantages of Search Engine Marketing

The saturation of social media and the abuse of content marketing are just some of the reasons why SEO (Search Engine Optimization) is once again the largest source of traffic for business websites. US companies spent $65 Billion on SEO in 2016 and that number is expected to grow to $72 Billion in 2018*.

Online visitors are impatient. They will only wait an average of four to 20 seconds for a page to load, and even when it does, they will only skim it. So it’s important to make sure that not only does your website appear in the search results, but that it is near the top, because most users are not going to scroll through the whole list of results.

Search engine marketing is imperative to any business’s Internet marketing plan. Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s natural, or unpaid, results. SEO has advantages but also disadvantages that require careful consideration before you decide on taking that route to grow your business.

SEO Advantages

SEO Disadvantages

Search engine marketing companies can provide the search engine optimization services that will help you make the most out of your business’s search results. Let them use their expertise to help you grow your online presence, and turn that into new customers and more business.

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