MORE UPDATES FROM GOOGLE?
On November 10th, many across the web experienced fluctuations in their organic search traffic. Some reported increases
in traffic while others were not so lucky. It appears to be a Google Search update that is responsible for the turbulence in organic search traffic.
Click here to see the full article on Search Engine Journal.
START PREPARING FOR MOBILE FIRST
As we mentioned last month, Google has announced that they are moving towards mobile-first indexing. This means that it’s time to start getting your website ready for the transition if you haven’t already. Below are five steps to optimize your site get it ready for Google’s mobile-first indexing:
a) Optimize images
b) Minify code
c) Leverage browser caching d) Reduce redirects
- Mobile Design
a) Never use Flash
b) Get rid of pop-ups
c) Design for “the finger”
- On-page optimization
- Local Optimization
a) City and state in the title tag, H1
heading, URL, content, alt tags,
and meta description
b) Business name, phone, address
Click Search Engine Journal to read the full article on Search Engine Land.
MOBILE TRENDS FOR 2017
As mobile continues to changes the land- scape for SEO, what can we do to set our- selves up for success in 2017? Search Engine Watch shares nine trends with us to keep in consideration as we get closer to the new year.
- Optimize for voice search
- Target your audience at their micro- moments
- Understand what motivates people to turn to their mobile devices
- Use motivations to better understand end-user behaviors
- Create mobile-responsive content
- Provide a good mobile experience
- Do Schema markup
- “Get App optimised”
- SERPs will become smarter and more personalized
Click Search Engine Land to get the full article on SEW.